Winners Are Grinners – How to Use Competitions to operate a vehicle Sales in Your Retail Store

Winners are grinners as they say. Shoppers who win from the retail store are happy and they tell their friends. Whether it is a big or small prize, the value to the business of making winners of customers can be considerable.

The best competitions are those in which a customer of the retail store is guaranteed to win. That’s, there the competition is store specific. While participating in larger national and state wide competitions around products brands and also franchise brands can be good for business, it is the local competitions which supply the best chance for local promotion.

Here are some easy methods to use competitions effectively to promote your retail store:

Every competition requires a focus. Promote a particular product or product category or a certain level of spending. Competitions available to anyone without a tactical focus are likely to be less successful.

Make entering easy for everyone. Ensure that the mechanics of the competition – how to enter – are easy and understood. You don’t want to decelerate the revenue counter or have customers reject entering the competition because of complexity.

Promote well. Promote your competition well in the business from the front window through the entire store.

Encourage participation. Get all workers actively promoting the competition. Provide a reward for the employee who achieves probably the most entries per hour worked.

Drive impulse purchases. A good competition is one used to operate a vehicle impulse buys at the counter. They key element here’s that the item being sold, the trigger for a opposition entry, should be easily understood.

Show off the prize. When possible, show the prize of offer for your competition. This can drive visitors to engage in the behaviour you’re promoting as they easier understand the opportunity.

Show off entries. If entry in the competition requires shopper activity like drawing or coloring, show off the entries as this will drive more traffic to the store.

Promote winners. Take photos of competition winners, making use of their permission, and employ these in newsletters and on a winners table in-store. This is how you can promote the store as a location where winners shop.

Host and event around the prize draw. Help to make the drawing of the winner a special event with its own retail hooks to drive sales.

Create a competition calendar. This may provide focus to your competition program over summer and winter and ensure that they are a consistent section of the marketing mix.

Engage with suppliers. Call of key vendors to support the business with prizes for the competitions. This is more easily achieved if your competition connects with specific brands.

Promote externally. Utilize the competition to promote the business enterprise externals in advertising and promotional flyers.

Competitions, no matter size, can drive excellent results for a retail store. Professional execution may be the key from the look stand through to the drawing of the winner. Ensure that everyone involved including customers enjoy each competition you run.

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